Embody Denim is Australia’s leading designer, plus-size fashion label for women size 14-22, featuring subtle design additions including special seams, support bands and pocket placement to help enhance the silhouette of curvy women.


The label was established in 2006 by Australia’s first plus-size, fashion editorial model, Natalie Wakeling, after years of frustration at the lack fashionable, denim options for the size 14+ customer. Natalie decided to put her years working for Australian and International brands to good use, crafting the first premium range of designer denim that would finally fit and flatter curvy women. Thanks to the success of her denim range, Natalie has now expanded her collection to include a seasonal range of tailored skirts, body skimming dresses and classic jackets in this seasons must-have prints, fabrics and cuts.


We believe women should be able to find fun, on-trend garments that fit and flatter their shape and inspire an inner-confidence without compromising on quality fabrics, she said. With a huge gap in the market for brands that not only understand how to design for a bigger shape, but can also provide the required fashion element, its no surprise women all over the country are falling in love with Embody Denim.


Natalie, who has worked as a plus size model for over twelve years, knows first hand what curvy women want and she intends to see that her market gets it. “Women have told us they love the technology behind our denim because they finally have a pair of jeans that suits them, so I will continue creating fashion-forward styles with a size range that complements our customers diversity”, says Natalie.


The Embody brand is available through The Iconic and the Embody Denim website. Natalie is featured regularly in print and on-line media discussing her range, the growing demand for high-end, quality garments for curvy silhouettes and style tips/advice for curvy women.